Mercedes-Benz continues its affiliation with Jurassic Park movie franchise

Mercedes-Benz continues its affiliation with Jurassic Park movie franchise


Mercedes-Benz has built a strong affiliation with the Jurassic Park movie franchise which dates back to 1997 with the Mercedes-Benz M-Class debuting in the “The Lost World: Jurassic Park” movie. Three versions of the M-Class were used in the movie, of which two copies of each were built. A M-Class Convertible, a M-Class Observatory while the 3rd M-Class was used as mobile laboratory in the movie. Two of the M-Class are displayed at the Universal Studios in Orlando, Florida, while one at the Mercedes-Benz Museum in Stuttgart, Germany, and one at the Visitor Centre at the M-Class factory in Alabama.

The affliction continues even today with Mercedes-Benz automobiles featuring in the latest movie of the franchise the “Jurassic World”.  The Jurassic World is set twenty-two years after the events of Jurassic Park at the Isla Nublar Island located off Central America’s Pacific Coast near Costa Rica. The story revolves around the Islands newest attraction, the Indominus Rex created by the park’s geneticists using the DNA of Giganotosaurus, Rugops, Majungasaurus, and Carnotaurus who has escaped and creating deadly rampage. It  becomes the responsibility of Owen Grady (Chris Pratt), a member of the park’s on-site staff and Jurassic World’s security team to contain the hybrid dinosaur before she can cause more damage.

The movie features the all-New Mercedes-Benz GLE Coupe, for the first time,  which is driven by the female lead character Bryce Dallas Howard, while the male lead character Chris Pratt  is seen maneuvering  the Mercedes-Benz G-Class in the hunt for the Indominus Rex . The G 63 AMG 6X6 and many Mercedes-Benz Sprinter Vans are used by the Park Rangers while a Mercedes-Benz Unimog is also featured in the movie as a Dinosaur ambulance.

The Jurassic World will premier worldwide on 12th June and it was released in Sri Lanka on 11th of June. As part of promoting the affiliation with the Jurassic Park movie franchise and the Mercedes-Benz vehicle, the Mercedes-Benz department together with E-FM is organizing a Radio promotion where lucky winners will work away with movie tickets and branded gift items. Simultaneously the Mercedes-Benz Sri Lanka Facebook page also organized a social media campaign where fans could send in sketches and graphical designs related to the Jurassic Park movie franchise and Mercedes-Benz. Winners of the  social media campaign are to away with prizes and free tickets for the movie.

So tune in to E-FM on 88.3 and keep a tab on to be a part of the action.


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