The “Star Experience”, where Mercedes-Benz enthusiasts meet was held in the hill capital of Sri Lanka, Kandy, at the Far Pavilion Terrace of the Earl’s Regency Hotel on the 26th of February 2016, attracting over 125 Mercedes-Benz and Jeep enthusiasts. This was the 9th Star Experience event organized with the previous events being held around the island with the intention of introducing the latest Mercedes-Benz, Jeep and Chrysler vehicle range and to create awareness on ‘DIMO Premier’, the certified pre-owned vehicles from DIMO.
With the intention of creating awareness and increase engagement, 3 vehicles were branded with the Mercedes-Benz Star Experience logos, and were strategically displayed at key locations in Kandy two days prior to promote the brand, to promote the Mercedes-Benz Star Experience and to attract new customers. These vehicles included the Mercedes-Benz C Class, Mercedes-Benz Citan and the Jeep Wrangler. This promotion paid off as we were able to create much enthusiasm and generate inquiries prior to the headline event, The Mercedes-Benz Star Experience
The guests were exposed to the entire Mercedes-Benz Passenger and Commercial vehicle fleet, while indulging themselves in a sumptuous buffet spread. The Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLC, Mercedes-Benz GLE, Mercedes-Benz Citan, Mercedes-Benz Vito and the Jeep Wrangler were on display.
The event was graced by Mr. Ranjith Pandithage, Mr. Vijitha Bandara and Mr. Rajeev Pandithage while the Mercedes-Benz team was also present to make the night memorable.