DIMO launched the new E-Class (W213) at Shangri-La’s Hambantota Resort & Spa on 11th June 2016. Invitees were entertained to a five course sit down dinner during the MercedesTrophy 2016 Awards Ceremony and the new E-Class launch.
The invitees were invited for the MercedesTrophy Awards Ceremony 2016 and the launch of the new E-Class was a complete surprise for the audience. The famous acappella group Voice Print also performed a series of songs which related to each E-Class generation – which was more of a preface for the launch of the new E-Class: the Evolution of Intelligence. E-Class Saloons belonging to each generation were also exhibited at the entrance to the hall.
The introduction to the new E-Class was delivered by Rajeev Pandithage (General Manager – Mercedes-Benz Sales). The customers were allowed to experience the vehicles at specially constructed Experience Zones. The new E-Class is the most intelligent saloon built thus far – a “Masterpiece of Intelligence”.